Capcut

Social-First Content System & Campaign Concepts
New Business Win

Space150 partnered with CapCut to develop a scalable social-first content system for 2026. The goal was to build a platform-native visual identity and modular content framework designed for TikTok behavior and cultural relevance.

Role: Designer
Contributed to visual system development and originated select content concepts.

Year
2026

Client
CapCut

The Curriculum

A modular weekly content system rotating through Techniques, Trends, Tips, and Tools — allowing CapCut to educate, entertain, and stay reactive to culture while maintaining a consistent visual identity.

Selected Concept Development

Concepts developed to demonstrate how CapCut’s Dream Montage feature could be positioned through humor and cultural storytelling.

Platform-Native Visual Identity

Developed a mobile-first visual language built for vertical video, bold typography overlays, and scroll-stopping hooks.